Smith’s Mercantile

Brand Design

Mar 21

Smith’s Mercantile is a specialty store in DePere, Wisconsin. Initially opened in 2020 as SmithMaker Artisan Co., but rebranded as Smith’s Mercantile in 2024.a

The project:

Original logo design created in 2020
Rebrand in 2024, maintaining overall look of the logo, but only using black and white.

From Smith’s Mercantile

“At Smith's Mercantile, our mission is to celebrate and support the creativity, skill, and community spirit of our artisans by providing a platform for their unique products. We believe in creating a strong connection between consumers and makers (aka our Smiths) while contributing to the growth and sustainability of our local economy.”

Original logo package for SmithMaker Artisan, Co.

Orig. Logo

Round Logo

Monogram / Icon

Stacked logo

Alternate layout

Updated logo in 2024 - Smith’s Mercantile

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