Brand Design
Brand design is the visual identity of your business—it’s how your brand looks, feels, and communicates with your audience. A strong brand design creates a memorable and cohesive experience across all platforms, building trust and recognition.
Are you looking for a graphic designer who can help you establish a professional and attractive logo that resonates with your target audience and propels your business forward?
View the packages below to see which option is best for you and your organization.
Signature Brand Package:
The Signature Brand Package is the complete solution for kickstarting your business with a cohesive and polished identity. This package includes:
Brand Strategy: Together, we will define your goals, target audience, and brand personality to create a tailored strategy.
Visual Identity Design: Every aspect of your visual identity will be crafted - from designing your logo to selecting appropriate brand fonts, colors, patterns and more.
Digital and Print Marketing: I will ensure your brand shines across digital platforms - including social media and website branding - and printed assets such as business cards, brochures and signage.
Brand Guidelines: You will receive a comprehensive brand style guide that outlines guidelines for consistent brand representation.
Logo Package Delivery: You’ll receive a link to download ALL versions of your logo files in full color, black, white, and any other color schemes that you choose. (See more details of deliverables below)
TIMELINE 6-8 WEEKS
My complete Signature Brand Design Package will provide everything you need to start your business with a cohesive and professional identity.
Primary Logo – The main logo that represents your brand across all platforms. It’s designed to be distinctive and versatile.
Alternate Logo – A variation of the primary logo, often in a different layout (e.g., stacked or horizontal) for flexibility in various applications.
Favicon – A small, simplified version of your logo, used for website browser tabs and social media profile pictures.
Color Palette – A curated selection of brand colors, including primary, secondary, and accent shades, ensuring a consistent and recognizable look.
Fonts & Typography – A set of fonts for headings, subheadings, and body text to maintain brand consistency across all communications.
Patterns & Textures – Custom patterns, backgrounds, or graphic elements that add depth and uniqueness to your branding.
Brand Guidelines – A document outlining how to use your brand assets correctly, including logo usage, color codes, typography rules, and spacing guidelines.
Social Media & Marketing Assets (optional) – Templates or graphics tailored for social media platforms, business cards, or promotional materials.
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If you don’t have the budget for a full Brand Identity Design, the Starter Package could be perfect for you.
Starter Package:
This package doesn’t include full brand strategy, but it could work for you if you already have a good idea of your target customers, you’ve been in business for a while, or you know exactly what you want for your logo design.
This package includes:
Logo Design: A simple yet impactful logo that represents your brand's essence.
Alternate Layout: One alternate layout for flexibility in using your logo across different mediums.
Color Palette: A carefully curated color palette that captures the essence of your brand.
Font List: A selection of fonts that complement your brand and ensure consistency in your brand communication.
TIMELINE 4-6 WEEKS
Starter
Sometimes you just need a simple design to get started.
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Discovery Questionnaire
Primary Logo Design
One Alternate Layout
Color Palette + Codes
Font Selection
Brand Board (one-page)
Final logo files in various formats (PNG, JPG, PDF)
Starting at $795
Professional
Everything in the Essential Package, plus…
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Competitor Analysis
Mood Board
Mockups
Additional layouts (round, stacked, horizontal)
Favicon / Small Icon
Black and White Versions
One Page Brand Style Guide
Starting at $2495*
* $200 Discount on Professional Brand Package when combined with a Complete Website Package
Signature
Everything in the Professional Package plus…
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Full Brand Strategy
Brand Naming (if needed)
Tag Line + Mission Statement
Pattern Design
Full Brand Guidelines PDF
Final logo files in various formats (PNG, PDF, JPG, SVG, AI, and/or EPS)
Starting at $4995*
* $500 Discount on Signature Brand Package when combined with a Complete Website Package
Additional Brand Assets
Pattern Design
Tag line, Mission Statement
Copywriting, Editing
Digital or Print Templates
Business Cards, Stationery
Brand Name Assistance
Social Media Graphics
Product Photography
Digital Advertisements
Product Packaging
“We started working with Sharon a little over 7 months ago, and she has been fantastic! She is very creative and is always checking in to ensure the details align with our vision. Whether it’s a last-minute tweak or brainstorming new ideas, she’s always available and eager to collaborate. We are very happy with how everything turned out and would highly recommend her.”
- Ethan | Fine Fellow Shop LLC
Brand Design Projects
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